Do you play Facebook games or use Facebook apps? You may have seen the use of social opt-ins without even realizing it. Social opt-ins, the request for permission to access an individual’s personal information in exchange for use of the app, are great ways for brands to continue marketing to consumers. Brands most often are trying to obtain emails, but they also look for birthdays and acquiring page likes. Check out this infographic from Neolane to learn more about the way social opt-ins work and how brands use them to their advantage.

Social Marketing: Facebook App Analysis
Via: Neolane

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