The cost of developing a new drug can be as much as $11 billion. With these high costs, the mature pharma markets are stagnating. There is, however, an opportunity with emerging markets. Over the next five years, emerging markets will make up two-thirds of sales growth in the pharmaceutical industry. With this enormous opportunity to […]
A video to show how you can use Google’s Real-Time Insights Finder to support your marketing planning process. Discover how the insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting.