The Psychology of Choice

Marketers spend a lot of time and resources figuring out how and who to best market their products to.  It may come as no surprise that they’re using psychology to do this.  For example, studies show that less options equal more satisfaction, a helpful revelation when determining where items are placed in stores.  To learn more about how marketers are turning a profit by studying your brain, check out this infographic from bestpsychologydegrees.
psychology of choice


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